Designed for hotel chains, this line proposes interactive wall panels, which can be transferred to any structure on any scale and which are easily identifiable for all travelers. Similar to roll-up banners, these long, curved and folded bands incorporate many of the same features of the two lines previously created by Servo, the Cloudline and the Nurbline. The panels affixed to the existing structure contain a system of LEDs integrated in the transparent blue glass. These dynamic programmed membranes deliver information of all kinds, including advertising, paintings by Perry Hall, films, text and stock prices. They act as a sort of crawler, similar to the one used by NASDAQ, which delivers both the trader’s personal messages and messages targeting a wider population. However in contrast to the structures’ rhythms, Servo offers a network of captors which constantly disrupt the visual display system: content, programmed in advance or newly entered, appears and disappears in varying degrees of translucence or opacity, directly in the skin of the building. This project aims to reveal the ambiguous character of lobbies, these areas of transit, the spatial interfaces between hotel and city, between a globalized organization of standardized spaces (the sameness of hotel rooms) and local characteristics. Here, Servo has created a new public space as open to hotel guests as to local city-dwellers. Composed of a blend of physical and digital elements, Lobbi-Ports fragment the traditional space of the hotel lobby and heighten the social aspects by their open and flexible nature where the unpredictability of relationships is due to the perpetual interaction between oneself and new media.
Nadine Labedade
